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Vol. II · No. 1 · MarylandAn operating system for owner-led businesses
MASSIVELY USEFUL
Tools

Find your real breakeven rate before your next quote.

67% of home service business owners have never run this calculation. It takes 3 minutes and could change how you price every job this year.

Your numbers.

01 · Fixed overhead · 02 · Labor · 03 · Capacity
01 · Fixed overhead

Every recurring cost your business pays whether you work or not. Be honest — this is the step most contractors skip, and it's exactly why they underprice.

Monthly overhead $6,250
02 · Labor

Include every dollar that goes out the door for people — wages, taxes, and benefits. Most owners forget that labor burden adds 18–25% on top of wages alone.

Monthly labor $27,400
03 · Billable capacity

How many hours can you actually bill — and what margin do you need to stay healthy and grow?

What you have to charge.

The floor
$114/hr

Close. $4/hr below your full target rate.

Monthly overhead$6,250
Monthly labor$27,400
Billable hours370 hrs
Breakeven rate$91/hr
Target margin20%
Annual revenue needed$504,750

What makes up your billing rate

  • Overhead$17/hr
  • Labor$74/hr
  • Profit$23/hr

If you changed one thing

Raise rates 10%$121/hr
Raising rates 10% would close your pricing gap.
Add a technician$108/hr
Adding a tech lowers your required rate — overhead spreads across more billable hours.
Cut overhead 15%$111/hr
Cutting fixed overhead 15% ($938/mo) drops your required rate by $3/hr.
The annual gap$16,350
Annual revenue you're leaving on the table by charging below your target rate.
After the number

Now you know your floor. Let's build above it.

Your breakeven rate tells you the minimum. An Operations Audit tells you how to build profitable, predictable revenue above it — with a connected system that tracks every dollar from job to bank account.

One hour. No obligation. The written findings are yours to keep.

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